What's in a name?

While browsing through the online finding aids for recently acquired materials at the Bentley Historical Library at the University of Michigan, I came across the following description:

Citizens for Traditional Values.
Citizens for Traditional Values records, 1984-2000 (bulk 1986-1992)
6 linear ft.
Organization originally established in 1986 as the Michigan Committee for Freedom to encourage and support the candidacies of conservative Christians for public office. MCFF worked closely with the Freedom Council in support of the presidential candidacy of Pat Robertson in 1988. MCFF changed its name to Citizens for Traditional Values in 1991.

I can't help but wonder about the impetus for the name change. Did they overtly decide that "traditional values" were more important than "freedom"?