Only in Texas?

While browsing through a copy of Texas A&M Press's book catalog that somehow was misdirected to Suburban Public Library, I noticed this book. Is it a sign of a healthy commercial instinct for a major academic press to publish a book about the university football mascot? Or just one of those "only in Texas" kinda things?

Not only in Texas

Also of note: This book seems tailor-made for anyone who enjoyed Cold Mountain and want to read up further about the domestic turmoil of the South during the Civil War. Vigilante "justice" was not limited to Appalachia during that time. But I wonder how many public libraries will stock it? Public libraries can awfully snobbish about books that are "too academic".