Google, Amazon, what's the difference?

Publisher's Weekly reports that Google apparently is pursuing plans to supply fulltext searching of books. Amazon is not alone, although Google is not (yet) a major competitor in the book/media retail business.

It's fortunate that the folks at Google seem to be less Evil (TM) than certain other computer-'n'-internet-related companies. Otherwise I'd be scared that they were about to Take Over The World (TM).